![]() It is a conversation with someone you trust." The question is can Siri be trusted, or will it be manipulated by advertisers and special interests that may sway its content to do their bidding? Kittlaus says: "The future of search isn't search. The days of wading through links and pages from your mobile interface will seem quaint, because the natural way to interact with the rich Dag Kittlaus, CEOworld of information is to have a conversation. We will look back at the birth of VPAs in 2009 and wonder how we ever got by without one. The company believe that in five years most people who use the Internet will have a Virtual Personal Assistant (VPA) to take care of the details of using online services. Made possible by a $150 million DARPA investment, the project included 25 research organizations and institutions and spanned 5 years. Years in the making, Siri is the largest Artificial Intelligence project in U.S. It is focusing on the Mobile Internet, where an intelligent interface can help people get things done that would be cumbersome or impractical using the link-following paradigm. Siri is the first mainstream consumer application of a Virtual Personal Assistant. It will be limited to simple tasks or orchestrating menial daily activities, across multiple different services. It won’t help you organize information and it won’t help you with your homework." In its initial state, Siri will not have much of personality or capabilities for far-reaching decisions based on semantic knowledge retrieval. It wasn’t designed to be a knowledge assistant. However, according to initial reports from TechCrunch, "For now, Siri’s knowledge is extremely limited and narrow to just the kinds of tasks it helps complete. While you are out and about, you can use Siri to discover a great place to eat, get tickets to a show, plan your weekend, or get help finding your way around town. So how does all this affect us mere mortals who haven't interacted with artificial intelligence in the past? Well think about the possibilities. Dag Kittlaus, CEO of Siri, discusses the capabilities of Siri, here. Like a cross between semantic search and artificial intelligence. In other words, it will get better with time and experience. Like a real assistant, a VPA will become customized to the individual, and will use one's preferences and history of interaction to help solve specific tasks. If it cannot surface a specific answer from available sources, it will offer alternatives. If the assistant does not understand your question completely, it will dig deeper for clarification. We will ask the VPA what we want to do, and it will respond with a solution to our query. With a VPA, we will interact by having a virtual conversation. In today's online space, we follow links on portals, feeds, and search results. Virtual Personal Assistants (VPAs) represent the next generation interaction paradigm for the Internet. Siri brings a very advanced collection of technologies ( speech recognition, natural language processing, semantic data processing, and geo-location) to create a digital assistant that will help you perform tasks through a conversational, question-and-answer interface. Virtual Personal Assistants are coming to a mobile device or computer near you this summer. Remember the computer "HAL 9000" in the movie " 2001 Space Odyssey," that acted like a personal navigator? Remember when you had personal assistants to help execute some of your everyday menial tasks? Well, a new shift in searching the Internet is going to make that technology, a reality.
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